Marketing strategy: 13 impactful strategies + how to create your own
A marketing strategy is a plan for how your business will reach the right customers, what you’ll say to them and which channels you’ll use to do it. It ties each campaign to a goal, like more leads or repeat orders, so every dollar and hour you spend has a job.
This guide covers 13 marketing strategies, a seven-step process for building your own and where AI can take over the routine work.
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TL;DR: marketing strategies
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13 marketing strategies: content marketing, social media, SEO, PPC, influencer marketing, PR, landing pages, advertising, affiliate marketing, retargeting, email marketing, AI marketing and partnership marketing.
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Build a strategy in seven steps: set your goals, research your market, define your audience, identify their needs, choose your channels and budget, develop your messaging, then measure results.
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Use the four Ps: product, price, place and promotion help you decide what to sell, what to charge, where customers can buy and how to reach them.
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Use AI where it helps: AI agents can help you turn your business goals into a marketing plan, recommend relevant channels and coordinate the tasks needed to put that plan into action.
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Review your strategy: check channel performance monthly or quarterly and revisit your strategy after major changes in your business or market.